Create an energy drink for an existing brand. Research and determine the target markets. Deliverables include packaging, website and a brochure.
I chose to design Nike’s energy drink and brochure to appeal to the younger generation. I utilized Nike’s athletic attitude and super-charged lifestyle to appeal to very specialized groups, such as gamers, extreme sports enthusiasts, and the hip-hop crowd. This group of people is most likely male teenagers and people in their 20s. The message informs them about this new product, especially those vulnerable to persistent exhaustion and insufficient energy. I used black and white images of athletes and red to represent energy.