The assignment was to create a visual identity for Muni, the public transit system in the city of San Francisco. It’s contents should be friendly and clear, conveying the ambience of San Francisco, all while remaining functional.
I chose to redesign Muni’s identity to solve some existing problems. The current design does not well represent the culture of San Francisco, so I utilized the city’s colors and displayed some of the city’s famous monuments. My Muni design also focuses on user’s accessibility. The redesign adds vividity and iconic images to match San Francisco’s lively mood, keeping functionality in mind.