In a group of 6, come up with a unique idea for a retail store located in a certain location that will be acquired by a larger company. Most importantly, the team must collaborate to come up with a cohesive system across the board.
The theme of the store was handmade goods created by locals, and the selected city was Portland, Oregon. After doing a thorough amount of research on handmade goods, it was determined that items sold by stores that provide such products, are often meant as gifts. The different sub-brands included were entertainment, personal care, food and drink, home and décor, and apparel. The products were designed with a raw sense of personality that could reflect the objects and the makers. The group members took on a primary sub-brand to work with, but each line was switched around to give a fresh take on it.