[OBJECTIVE]
Create the trendy tie application where users can learn their own fashion. Not only sharing but also there is an opportunity to try items for free. Therefore Tie-me-up is an essential application for both users and fashion industry.
[APPROACH]
Guides consumers to assess a variety of good quality and cheap fashion suit and tie directly. Also it is leading content for a variety of styles by making beneficial to each other. It’s simple instructions are clear, easy, helpful and handy. Furthermore, the video guides demonstrate ways of wearing ties and matching shirts.
[CATEGORIES]
App Design
[PROGRAMS]
Adobe Photoshop, Adobe Indesign, Adobe Illustrator
[OBJECTIVE]
In a group of 6, come up with a unique idea for a retail store located in a certain location that will be acquired by a larger company. Most importantly, the team must collaborate to come up with a cohesive system across the board.
[APPROACH]
The theme of the store was handmade goods created by locals, and the selected city was Portland, Oregon. After doing a thorough amount of research on handmade goods, it was determined that items sold by stores that provide such products, are often meant as gifts. The different sub-brands included were entertainment, personal care, food and drink, home and décor, and apparel. The products were designed with a raw sense of personality that could reflect the objects and the makers. The group members took on a primary sub-brand to work with, but each line was switched around to give a fresh take on it.
[CATEGORIES]
Packaging Design
[PROGRAMS]
Adobe Photoshop, Adobe Indesign, Adobe Illustrator
[OBJECTIVE]
The assignment was to create a catalog for a traditional Korean hotel. The booklet showcases historical Korean architecture and society, and aims to give visitors a truly local experience and unique memory.
[APPROACH]
I choose to re-brand Shilla Stay because the hotel emphasizes experiencing traditional Korean lifestyle and culture. Nowadays, people often possess extraneous belongings that are not useful in their everyday life. Traditional Korean homes are about simplicity and comfort; Everything in the house, from interior elements to architectural structures, are made to harmonize with nature. Rooms are made with natural materials like stone and wood, and have windows made of paper. At Shilla Stay, old furniture, paper-pastedwindows, and props like soy jars add to the traditional ambiance. This makes for a unique cultural experience that many foreigners have never had. Even with almost no furniture in the room, people feel surprisingly comfortable and accommodated.
[PROGRAMS]
Adobe Photoshop
Adobe Indesign
Adobe Illustrator
[OBJECTIVE]
Create a special board game made by transforming a famous board game called ‘Blue Marble’. It is a game that will help everyone to have fun at the drinking party by completing the mission by throwing dices.
[APPROACH]
I choose to design the Rounds because I wanted to let everyone to enjoy at the party while drinking, building relationship with people and it’s funny illustrations make users to enjoy for a long time. In the past, college students came to think of a board game while thinking about how anyone could have fun at a drinking party. It first started by local college students, then it became famous in Whole countries and dominated in youth culture.
[OBJECTIVE]
Created a beer design for an Australian brewing company called Victoria Bitter. The goal is to showcase Australian aboriginal culture in a friendly manner to the audience.
[APPROACH]
I renamed Victoria Bitter to Victoria Beer.co in order to appeal to the young, urban upper middle class. By combining contemporary Australian aboriginal elements with brewery design concepts, I was able to make a uniquely Australian design. Victoria Beer.co will give consumers a strong beer with a patriotic spirit.
[CATEGORIES]
Packaging Design
[PROGRAMS]
Adobe Photoshop, Adobe Illustrator
[OBJECTIVE]
Create a conceptual cookbook to persuade the target audience to enjoy different kinds of wines with simple directions.
[APPROACH]
The book is highlighted recipes from wines to paring systems. Inspired by ingredients that intersect universe and infographic contents. The harmonious atmosphere of wine and universe and scientific iconic inforgraphy will give an exotic feeling to the readers.
[CATEGORIES]
Print Design
[PROGRAMS]
Adobe Photoshop, Adobe Indesign, Adobe Illustrator
[OBJECTIVE]
The assignment was to create a visual identity for Muni, the public transit system in the city of San Francisco. It’s contents should be friendly and clear, conveying the ambience of San Francisco, all while remaining functional.
[APPROACH]
I chose to redesign Muni’s identity to solve some existing problems. The current design does not well represent the culture of San Francisco, so I utilized the city’s colors and displayed some of the city’s famous monuments. My Muni design also focuses on user’s accessibility. The redesign adds vividity and iconic images to match San Francisco’s lively mood, keeping functionality in mind.
[CATEGORIES]
Branding
[PROGRAMS]
Adobe Photoshop, Adobe Indesign, Adobe Illustrator
[OBJECTIVE]
Create an energy drink for an existing brand. Research and determine the target markets. Deliverables include packaging, website and a brochure.
[APPROACH]
I chose to design Nike’s energy drink and brochure to appeal to the younger generation. I utilized Nike’s athletic attitude and super-charged lifestyle to appeal to very specialized groups, such as gamers, extreme sports enthusiasts, and the hip-hop crowd. This group of people is most likely male teenagers and people in their 20s. The message informs them about this new product, especially those vulnerable to persistent exhaustion and insufficient energy. I used black and white images of athletes and red to represent energy.
[CATEGORIES]
Brochure, Packaging
[PROGRAMS]
Adobe Photoshop, Adobe Indesign, Adobe Illustrator
